Free PDF Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data, by Gohar F. Khan

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Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data, by Gohar F. Khan

Free PDF Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data, by Gohar F. Khan

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Review

“This is a useful guide to the emerging world of social media analysis. It offers one the first practical frameworks for understanding social media. The volume provides step-bystep instructions for the complete work flow for data collection and analysis, including advanced network science methods. This is a must read for serious analysts seeking to empirically document and optimize social media.”—Marc Smith, Director, Social Media Smith, Director, Social Media Research Foundation. “the seven layers of social media analytics explores the value of analyzing social media data for informing organizational decision making. It provides a 7-step process that is straightforward, showing a way out of the dense and murky impressions from a huge collection of status updates, comments, hyperlinks and other online verbal jungle.”— Gabrielle Iglesias, Knowledge Management & Communication Specialist, Asian Disaster Preparedness Center. “Although we are still living in the early years of the digital network revolution, some of its consequences for politics, economics, society and business are already apparent. One of these is the dramatic rise in recent years of social media which, along with the burgeoning Internet of things, are themselves a major source of so-called “big data.” For companies, individuals and organizations seeking to find their way in the new communications environment, Gohar F. Khan has provided a very helpful guidebook to the use of social media analytics. It is well organized and clearly written and should help many make sense of this rapidly emerging, increasingly consumer and citizen-centric environment.”— James F. Larson , Professor and Chair, Department of Technology and Society, SUNY Korea. “Seven layers of social media analytics provides a fascinating insight into how social media data can be mined for business intelligence purposes. Given the growing importance of social media, this book is highly recommended.”- Jacob Wood of social media, this book is highly recommended.”- Wood, Assistant Professor, Korea University of Technology and Education.

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About the Author

Dr. Gohar F. Khan is an educator, researcher, and consultant. His work on information technology use and social media has been published in several refereed journals, conference proceedings, and book chapters. He is also an Associate Editor of Journal of Contemporary Eastern Asia and founding Director of Center for Social Technologies.

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Product details

Paperback: 216 pages

Publisher: CreateSpace Independent Publishing Platform (July 2, 2015)

Language: English

ISBN-10: 1507823207

ISBN-13: 978-1507823200

Product Dimensions:

7.4 x 0.5 x 9.7 inches

Shipping Weight: 1.1 pounds (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

9 customer reviews

Amazon Best Sellers Rank:

#1,109,189 in Books (See Top 100 in Books)

This is a very informative textbook. It's obvious the author knows what he's talking about. But there are so many grammatical errors and repeats of information that it makes me want to stop reading it entirely. I had to get this book for a class, but it's definitely not worth almost $30. This book just needs to go through a couple rounds of proofreading and editing and it'll be perfect.

Great indepth discussion and useful links to additional references.

Perfect

Thank You

It can be a good start for absolute beginners, but a half of the book contains tutorials from social media analytics apps that you can get free from their own sites.

This book is great. It provides walk-throughs that are simple and easy to follow. There is also a companion website.

A very good book to read especially by beginner in this area...

No extra fluff. Cuts through all the clutter to the meat of the subject. Has great tutorials, case studies, and access to a companion site. Also provides a list of tools for the topic at the end of each chapter.

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Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data, by Gohar F. Khan PDF

Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data, by Gohar F. Khan PDF